Media analysis

Companies and organizations usually set clearly defined and measurable goals for their PR activities. An important segment of PR is relations with the media. Interaction with the media generates important media content for a company. The media analysis reports developed by Press clipping answer three key questions related to the management of the corporate media identity as well as those related to PR efficiency. Companies use different ways to measure the effects of their PR activities in the segment of the communications with the media. The main question is not whether to measure but which method to use. We would advise you to be careful when choosing your analytical model as an inadequate model can decrease the worth and undervalue the work of a PR expert. You can easily check all figures in our well laid-out graphs and tables. All analysis reports are tailor-made.

Our analysis reports:

Simplia, Simplia Plus, Kvalia, Kvalia Plus, Advertia Logo, Advertia Ad, Eventia, Monitoria, UGC.

What about AVE

It can only be used as an illustration as there is no exact calculation nor a unique calculation method. Although PR experts lobby against the usage of this tool, AMEC figures show that 65% of PR experts keep using AVE. We include AVE illustration into our media analysis reports calculating them only if a client so requests.

UGC research

UGC (user-generated content) is a public content available online created and published by users themselves. Most often it is not a content created by professionals (journalists and publicists) but it not always the case.

Some of the most usual platforms for the distribution of UGC are blogs and forums.